Modern search algorithms take the quality of an entire website into account. However, the situation is much more complicated now. In a sense, every page on the web had an equal chance of ranking highly for a search term. In the early days of search, Google used to rank a page based solely on its content and its links. While you can build a successful website without ever tracking this metric, DA is important for several reasons.
Unless you’re familiar with DA, though, you may assume that it’s just another meaningless metric with little or no utility.
Developed by the Software-as-a-Service (SaaS) company Moz, it’s become an increasingly common performance metric used by webmasters.
When optimizing your website for greater online visibility, you should pay attention to its Domain Authority (DA).
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